.d.e.a. is the brainchild of Bailey Gardiner (formed in 1995) and Fishtank Brand Advertising(formed in 2005), coming together to form a new company: i.d.e.a. Combining more than 60 years of industry experience between the founders, i.d.e.a. is a full-service creative group dedicated to producing powerful and culturally relevant work for national and regional brands.

i.d.e.a. is an integrated marketing company. i.d.e.a. moves people, products and culture through its core disciplines: advertising, branding, public relations, social media, design, experiential, digital, mobile and media strategy. i.d.e.a. makes brands matter by creating right-sized ideas that live in all the places consumers play.