Army Experience Center

U.S. Army

Case Study

  • Experiential
  • Brand Strategy
  • creative
  • Government
  • Innovation
  • Military
  • Recruitment

When the U.S. Army needed an innovative way to communicate its values and career opportunities to a new generation of Americans, it contracted Ignited to design and operate an interactive, technologically advanced Army Experience Center (AEC).
The pilot program was a way to modernize recruiting and serve as a laboratory for testing new recruiting technologies, marketing tactics and organizing principles.