MapleStory Fest

Case Study

  • Experiential
  • Experiential Marketing
  • Events

On April 14, 2018, Ignited partnered with Nexon America to produce its first-ever MAPLESTORY FEST!

The invitation-only fan event celebrated the legacy of MapleStory with over a decade’s worth of epic updates, and served as a thank you for the fans’ (Maplers) loyalty and excitement for the game over the years.

MAPLESTORY FEST activities included:
Main Stage sessions, including:
- Live Q&A panels with Maplestory’s developers in their first-ever North American appearance
- Exclusive announcements about the future of MapleStory
- Announcement that MapleStory 2 is coming to North America!
- Live Twitch broadcast (incl. 1 hour on Twitch homepage)
Zakum Challenge game demos
MapleStory M game demos
Activities including:
- Bowman Target Challenge
- Dance, Dance, Stop
- MapleStory Debate
- Maplestory Photo Op
- Fan Art Gallery
- Henesys Hangout Lounge
Catered Lunch
Necoje Artist Store
MapleStory Merchandise Store
Opportunities to win free, one-of-a-kind gift bags

An estimated 500 Maplers, selected based on age of Nexon account, character level, activity status, etc., took part in the free all-day event at Hollywood’s iconic Fonda Theatre.

The first-ever MAPLESTORY FEST set the bar for future fan events for the brand!