Right Amount of Wolf

Johnnie-O

Creative

  • Advertising
  • Apparel
  • Content

“The Right Amount of Wolf” by johnnie-O is a campaign to help solve a social dilemma faced by men everywhere…how much chest (what we call “wolf”) should you show to make THAT first impression? With the Tweener Button® by johnnie-O, you’ll achieve the right amount of wolf every time. The Tweener Button is John O’Donnell’s revolutionary product design: a small button, hidden between the 2nd and 3rd buttons on a men’s button-down shirt.

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