ZICO │ Case Story

ZICO Coconut Water

Case Study

  • Experiential
  • Brand Strategy
  • Beverage
  • cpg
  • creative

We helped ZICO coconut water grow from a niche beverage for athletes to a main stream product with national distribution.
Our brand idea, “Naturally powered,” helped triple sales and prepare ZICO for its sale to The Coca-Cola Company.

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