Edgewell Sun Care: Love your Sun Scene

Edgewell Personal Care

Case Study

Usually you think of sun protection as something you only use at the beach. We discovered key outdoor activities where people were not using sunscreen and developed a 360 digital experience using personalized media to educate consumers and start new sunscreen habits. We changed the way our consumers think about their sunscreen routine, increasing category penetration and resulting in a dramatic lift in sales.

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