Client Start Year End Year
Bentley Motors 2017 Current
Zaxby's 2019 Current
Barclays 2011 Current
PayPal 2018 Current
Samsung 2014 Current
Starbucks 2017 Current
adidas 2002 Current

We are Iris. A creative, strategy and innovation company that uses the power of participation to move your business forward.

We build Participation Brands.

The participation era is here - customers are in control and every brand is a step away from rejection. Businesses must urgently and continually evolve to keep up with customers’ rising expectations. Participation Brands deliver disproportionate levels of excitement, involvement, and ultimately, they outperform the competition.

We are ‘For the forward’

Our purpose is to excite progress for our clients, people and the wider world. We hustle to make change happen. We create visions that galvanise. We work together in exciting ways.

All to build ideas that will move a business forward. And excite true progress against problems we all face.

We harness the power of participation to create genuine leaps forward.

Our specialisms in B2C & B2B enable us to:

Create brands, products, experiences and services
Connect your offering into your audience’s lives
Convert new customers and profit potential

We mobilise diverse backgrounds and skillsets across strategy, creativity, martech, data, design and innovation to remove barriers to Participation at every stage of the customer journey.

Our Participation Brand Index tool helps us identify the interventions that will have disproportionate commercial impact.

  • Jill  Smith

    Jill Smith

    Chief Marketing Officer, North America

    Expert: Iris NA Spokesperson, CX strategy, China Markets, Future of retail, Social Ventures & Impact organizations, Venture Capital, M&A, Agency models of the future. Jill Smith is currently the Chief Marketing Officer and Partner at global advertising agency, Iris Worldwide, part of the Cheil network. She is also Faculty at The New School and an early-stage start-up investor and advisor. Jill has nearly 15-years of experience working with high growth start-ups, art agencies and world class brands in North America, Europe and China. She brings deep international experience in marketing, operations, business development and product innovation. Currently CMO for NAA where Jill looks after product integration, profile & growth across our seven NAA locations SF, NY, CHI, BOS, TO, ATL and São Paulo. Prior to this role she was Managing Director of Iris Greater China where she managed an international portfolio of brands from JD.Com, Club Med, Siemens Home Appliance, Osram, IHG, Hackett, Pepe Jeans, Shell and more.
  • Dan  Lescarbeau

    Dan Lescarbeau

    VP of Growth Iris North America

    Lescarbeau has been tasked with leading growth efforts across Iris’ North American offices, with an initial focus on Atlanta, Chicago and San Francisco. Lescarbeau will partner closely with Jill Smith, CMO of Iris North America and Global CMO of Cheil Connec+. Before joining Iris, Lescarbeau held senior new business-focused roles at Stagwell’s Mono and Dentsu’s McGarryBowen, now Dentsu Creative.
  • Yesica Tellez

    Yesica Tellez

    Marketing Manager Iris North America

  • Zack  Botos

    Zack Botos

    VP of Growth, Iris Data Driven Futures

  • Dipti  Bramhandkar

    Dipti Bramhandkar

    Executive planning Director & D,E&I NA Lead

    Expert: Consumer Behavior, Shopper Strategy, D,E&I Strategy 20 years' experience as an integrated strategist and leader in some of the most well-known agencies in the world. I'm motivated by the opportunity to build vibrant, culturally relevant and effective brand ideas. My diverse experience spans the US, UK, Western Europe, India and CEEMEA, multiple categories and channels.
  • Simon  Yoxall

    Simon Yoxall

    Managing Director, NY

    Expert: Sports, Entertainment, Pop Culture Simon joined Iris in 2011 and has been delivering global, culture shaping work since. With a focus on sport and entertainment - for clients such as Heineken, Samsung, Formula E, Golf TV, adidas and Reebok. Before moving over to run the New York office, he was in London leading a team of 20+ on the Global adidas account – helping the brand reset, and reclaim the no.1 spot in soccer and win a raft of awards along the way.
  • Erin  Creaney

    Erin Creaney

    Managing Director, Chicago

    Expert: CX, Digital Transformation, B2B An energizer and challenger in equal measure. An Entrepreneur at heart. A technology, branding, and fashion lover. Erin is an expert in digital transformation and customer experience with a successful track record of integrated channel strategy and global campaigns. Erin has more than 18 years of experience in B2B, B2C & eCommerce categories for clients like AON, HP, Samsung, Porsche, Lamborghini & IHG and is a recipient of the People’s Choice Award: Integrated Digital Campaign from B2B Magazine, B2B Magazine Editors Choice Runner-Up, Horizon Interactive “Best in Category” Award.
  • Oli  Bealby

    Oli Bealby

    Managing Director, San Fransisco

    Expert: Technology, B2B, Start-up to IPO Oli has spent his entire career transforming technology brands that sell to B2B audiences, from SMB to Enterprise. He has led the Iris San Francisco team from its inception in 2016, where he and the team took Coupa from a start-up to a multi-billion-dollar IPO. Since then he has continued to lead the transformation of B2B organizations including Google, Russell Investments, Rakuten, Walmart Media, Plume, Avalara and PayPal. Oli’s mindset sits squarely with technology brands in the bay. The need to move fast, be agile, and learn on the job is the key to progress and transformation.
  • Elizabeth Hall

    Elizabeth Hall

    Managing Director, Atlanta

    Expert: Experiential Marketing Elizabeth has been an enthusiastic member of the Atlanta marketing community for two decades. At Iris, her teams' partner with Adidas, Apollo Tire, Bentley, IHG, Lamborghini, Patcraft, Samsung, Shell & Zaxby’s drive brands forward through social, experiential, branding and content. Prior to joining Iris, she’s been proud to break acquisition records with Enterprise Holdings, Capital One and Verizon at Atlanta agencies such as 360i, Moxie, Morrison and Adrenaline. Elizabeth is a Phi Beta Kappa grad of the University of Georgia. She is also a founder of Atlanta Hang Out Help Out, connecting volunteers with opportunities to help neighbors.