Dentsu Aegis Network, which has a long history in applying sophisticated marketing research techniques to its advertising and media-buying strategies, is restructuring two prized assets acquired in recent years -- Copernicus Marketing and Forbes Consulting Group -- and consolidating them into a new service offering inside digital agency network Isobar. The new unit, dubbed Isobar Marketing Intelligence, will carry on a long tradition -- especially at Aegis -- of applying proprietary marketing research and analytics in order to create more effective advertising and media campaigns for its clients.
Dentsu Aegis Network U.S. agency Firstborn has joined the global network of sibling shop Isobar, expanding the agencies' digital, design and tech offerings.
|Client||Start Year||End Year|
Isobar is a global full-service digital agency, creatively solving critical, complex client challenges in the digital era. We conceive, design and build innovative experiences for the world’s largest organizations, and we enable brand commerce by connecting powerful brand narratives with commercial interactions. We relentlessly focus on delivering “Ideas without limits,” and take pride in helping clients transform business processes, disrupt industries and find new ways to connect with customers. With over 6,000 people in 85 offices worldwide, Isobar has built a borderless agency that tackles global assignments with local depth. Isobar is cited by Forrester Research as one of the 10 most significant innovation agencies and a Leader for creating digital experiences. Gartner has positioned us in the Leaders Quadrant among global digital marketing agencies, and RECMA rates Isobar as the top Consultancy agency in the digital space. Our clients include adidas, Coca-Cola, Enterprise Rent-A-Car, GM, Google, LEGO, Royal Caribbean Cruises Ltd and the US Air Force. Isobar is part of the Dentsu Aegis Network.