ECHO AWARD WINNING CITI POINTS TRASFER CATALOG

Creative

  • Direct Marketing
  • direct mail
  • financial services
  • direct mail marketing

A high-end direct response campaign was crafted to draw members into the world of Points Transfer and the exotic, memorable experiences that would follow. A high-impact direct mail letter and brochure kit offered information on the program. It was followed several months later by a roll-fold self-mailer spotlighting Virgin Atlantic’s Flying Club Miles partnership. The third and final touch included another direct mail letter and brochure kit that included actual postcards fromAustralia—each one a functional piece of art that could be kept or shared. The campaign not only resonated and inspired but, as the results show, drove engagement.

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