SHEETZ - Kinda Vegan Burger

Creative

  • TV/Video
  • Digital Video
  • promotion

Sheetz, one of America’s fastest-growing family-owned and operated convenience store chains, thinks that if people are into eating vegan, that’s cool...and if they’re not, that’s cool too.

Sheetz believes that everyone should decide on their own what they eat, without pressure from anyone else. So, with tongue (and bun) firmly in cheek, Sheetz AOR JOAN Creative has come up with the “‘Kinda Vegan’ Burger Sandwich,” a satirical addition to Sheetz’s Made-to-Order (M•T•O®) food offerings that’s mostly vegan – bun, onion, lettuce, tomato, pickle – except for one ingredient. Guess which one?

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