Production and Advertising veteran Ali Azarmi talks about the ever changing demands in the middle east advertising production industry.
Joy Films, 08/31/2018
Joy Films was founded in London in 1995 and expanded to the Middle east in 2008 with offices in Dubai and Beirut. Specializing in high end TV, Online and Cinema Commercials and adding value to every production we under take. The combination of our European heritage combined with our thorough understanding of the Middle East makes us a great choice for Production Services, facilitating to any shoot, be it Aerial Photography, Feature Films, Commercials, Documentaries or Online Content. We are equally efficient in Still Photography Production across all genres. We are a strong producer led production company with a creative led partnership which gives us another unique edge. After all any decent company can arrange for permits and provide logistic and technical support but our approach is always to partner and collaborate to make a difference.
As one of the most prolific production companies in the region, we have a great network of support throughout the region and the necessary resourcefulness to make anything possible.
We’ve always strived to be a great company and not necessarily a huge one, because we believe an intimate and close relationship is the right way towards supporting our directors, partners, our clients and delivering higher production values.
The way we work is simple. We think creatively to find solutions efficiently. We think creatively to create optimum impact. We think creatively to deliver great ideas and we think creatively to deliver great value. Other than creativity, we also champion transparency, diplomacy and dialogue. In short, we’re a joy to work with.
Production is not ‘just a bunch of services’ for us. We live and breathe it.
They start right from the birth of a great concept to script development through to shooting, location scouting, arranging film equipment and then post-production.
Film Production Services
Joy Films caters to every production service that is required for a successful film / commercial video. Over the years having worked on various kinds of projects such as Commercials, TV, Stills/Print, Feature Films, and Documentaries, we provide 24-7 professional assistance for a successful and safe filming experience. Because of our strong strategic relations in and around Dubai, we can manage all your requirements from A-Z, or specific requirements from research, filming permits, logistic support, finding actors, models, and cast, production, post-production facilities at a moment’s notice.
Crew and Equipment
Dubai offers various professional and highly experienced production personnel and crew from all over the world. The experienced crew combined with the high-end State of the Art equipment ensures the best quality sought-after by any production. We also connect you to up-to-date and highly qualified Post-Production setups to ensure delivery in the most effective manner to suit necessary deliverables required.
The UAE offers a rare contrast between impossible modern architecture against modest and real areas that are rich in ethnicity & culture. We have access to all the finest locations that cater to any kind of project be it modern or ancient. Having offices in multiple locations makes us the right partner giving you exposure to a variety of landscape & locations.
We pride ourselves on having a massive database of casting in Dubai. Our casting director is constantly on the lookout for wonderful characters, full of natural charisma and real beauty. We also have access to all of the agencies who promote the top models in the regions. The multicultural melting pot i.e. Dubai ensures a massive cross-section of communities from every part of the world, European, Americans, Asians, Far Eastern and a massive choice for the Mediterranean look and feel.