Engaging consumers in today's digital landscape requires more relevance than ever before --- and brands need to work harder to stand out. Personalized video is an emerging category that takes current video formats and adds customization at scale, making the content relevant to the audience and their interests.
Joystick - Creatively-led Marketing Services Agency, 12/10/2020
Heading into the new year, anticipation starts to build for the tentpole events of the season, kicking off with the Superbowl. This year, it's hard to know what to expect. It's still uncertain whether the Superbowl will be held February 7th as planned and the Oscars have already been delayed to April 25, normally held February 28.
Joystick - Creatively-led Marketing Services Agency, 11/19/2020
Prime is the New Black. Stealing Black Friday's thunder as the kick-start for end-of-year shopping, Amazon moved their (in)famous Prime Day from July to October this year. Spending during the event jumped 36% compared to last year, and nearly one-third of shoppers purchased holiday gifts. With retail rivals also holding concurrent deal days, the race for holiday deals is on.
Joystick - Creatively-led Marketing Services Agency, 11/06/2020
Technological advancements have undoubtedly increased the breadth and depth of the digital experiences we engage with online. As the creative industry continues to push and embrace the progression of web development, we talked with Rubi Cabral, our Lead Developer, to get her insights on technology, becoming a developer, and the ins-and-outs of data visualization. Rubi is based out of our Los Angeles office and has been with Joystick for over a year and a half. She works with backend code and cloud services while collaborating with clients and our production team to deliver exciting digital experience projects. Rubi is also a part of the Joystick leadership team. What must-have tools/software/products do you need for your work? Git, of course, for keeping version control of code. Atom is my go-to text editor for coding, but mostly due to how familiar I am with its shortcuts for moving code around. I love that Slack is so developer-friendly and allows you to enter code snippets
Joystick - Creatively-led Marketing Services Agency, 11/04/2020
Joystick has rolled out data-driven dynamic campaigns with smart personalized creatives for global brands such as Google, Nike, HBO & Netflix to name only a few. Consumers are increasingly expecting more personalized, relevant digital advertising. This starts with delivering ad units that resonate and spark a connection with audiences.
We are your trusted creative partner specializing in ad technology, scaled production and web development.
We provide smart, targeted & creative digital marketing solutions to brands, agencies, publishers and ad tech partners. A trusted creative partner specializing in ad technology, scaled production and web development.
We have offices in Los Angeles, New York, London, Sydney and Santo Domingo.
From a handful of creatives to complex, large-scale deliverables, Joystick seamlessly fits into your existing process. We work closely with creative, media and client to execute a flawless campaign. Our structure and solutions
lead to better performance while delivering great creative.
We are a part of the Incubeta family. Incubeta seamlessly brings together the specialties of media (NMPi) , creative (Joystick) and data/analytics (DQ&A) to help brands solve the challenges they face. We frequently collaborate with our sister agencies to help deliver to our clients needs.
VP, Client Services
Associate Director, Business Development