Joystick has rolled out data-driven dynamic campaigns with smart personalized creatives for global brands such as Google, Nike, HBO & Netflix to name only a few. Consumers are increasingly expecting more personalized, relevant digital advertising. This starts with delivering ad units that resonate and spark a connection with audiences.
Sara Francis, CEO of Joystick by Incubeta on how the data shows in the midst of the coronavirus crisis, consumers were actually far more open to hearing from brands than many may have believed.
Last month for our Data-Driven Digital community webinar, we spoke about the importance of a data-driven dynamic creative strategy with Sam Shennan, Managing Director at Incubeta. 70% of campaign performance is driven by creative, yet the majority of marketers are still using static banners with no personalisation or data insights. Watch our webinar recap below, check out the slides and learn how JoyStick has rolled out data-driven campaigns with smart personalised creatives for global brands such as Google, Nike, HBO & Netflix to name only a few.
In Marketing We Trust, 10/13/2020
Our collaboration with Digital Kitchen and Sid Lee on the Experience Snowpiercer website won in the Advertising/Promotion Website category.
Joystick - Creatively-led Marketing Services Agency, 10/05/2020
The ecosystem of devices collectively referred to as “Connected TV” has an impressive amount of creative potential. But it’s also remarkably complex.
Digital Content Next, 08/31/2020
We are your trusted creative partner specializing in ad technology, scaled production and web development.
We provide smart, targeted & creative digital marketing solutions to brands, agencies, publishers and ad tech partners. A trusted creative partner specializing in ad technology, scaled production and web development.
We have offices in Los Angeles, New York, London, Sydney and Santo Domingo.
From a handful of creatives to complex, large-scale deliverables, Joystick seamlessly fits into your existing process. We work closely with creative, media and client to execute a flawless campaign. Our structure and solutions
lead to better performance while delivering great creative.
We are a part of the Incubeta family. Incubeta seamlessly brings together the specialties of media (NMPi) , creative (Joystick) and data/analytics (DQ&A) to help brands solve the challenges they face. We frequently collaborate with our sister agencies to help deliver to our clients needs.
VP, Client Services
Associate Director, Business Development