TrueX + Alexa | Voice Enabled Unit


  • Voice Technology
  • Audio Ads

Our client True[X] came to Joystick to create a voice enabled ad to promote the Amazon Echo. Using speech to text conversion, the user can enable access to their microphone and interact with the ad with their voice.

The result is a whole new level of engagement. The ad resulted in a 65% lift in brand consideration, 122% lift in preference, and an incredible 144% lift in purchase intent. Overall, users spent an average of 47 seconds with the ad, well above the minimum 30 seconds, and made an average of 4.3 interactions either through voice commands or clicks.