Interview. This work empowers the next generation and that’s great, but why do we have to diminish women to girls to make them palatable?
Barry Lowenthal wraps up the Cannes madness with his key observations from this year's festival.. From Campaign US
Campaign US, 06/25/2018
Little Black Book, Making the Impossible Possible: Takeaways from a Jury Room at Cannes Lions. INFLUENCER: KBS global chief production officer Madison Wharton notes emerging trends from this year's festival
Little Black Book, 06/25/2018
|Client||Start Year||End Year|
|World Kitchens (Corelle, Pyrex)||2017||Current|
|Victoria's Secret PINK||2018||Current|
|Stanley Black and Decker||2016||Current|
KBS is a global advertising agency with offices in New York (HQ), Los Angeles, London, Toronto, Montreal and Shanghai. At KBS, we help companies modernize to thrive in a tech-driven culture. We are organized for modernization through our combination of the right people and the right processes, many borrowed from our deep involvement and roots in software development and startup culture. This is how we simplify the complex and get to the best work and best outcomes with the targeting, message, and placement reinforcing and strengthening one another.
As one of the first integrated agencies in the 90’s, collaboration is in our DNA. We believe we have the creative courage and capabilities to help our clients, however hard their marketing challenges, all within one P&L. Our deep capabilities in data, digital, media, mobile, creative technology, content, social, CRM and experiential allow us to build whole-life ecosystems that ensure we’re present wherever and whenever our consumers want us and in ways that are responsive and relevant to their needs.
Digital is at the forefront of our thinking on every project and we’ve been recognized in the industry as such – named for the last two years running Mobile Agency of the Year by MediaPost, Agency of the Year for Programmatic and Search in 2014 and an Ad Age A–List Agency Standout three out of the last four years. Unlike many other agencies, we don’t break media out separately. We’ve embedded our full-service, digital-first, media capabilities into what we do at KBS. To remain close to the new cohort of creators — creative influencers — we launched Meat & Produce in Los Angeles. Our 5,000 sq. foot co-working space provides influencers access to content production studios with support from professional services, so that we can develop breakthrough content for our brand partners, while helping creators build their own business.
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President, The Media Kitchen