Client Start Year End Year
Target 2013 Current
Domino's 2005 Current
PepsiCo 2011 Current
Jack Daniel's 2013 Current
Anheuser-Busch 2004 Current
Marriott 2014 Current
Lowe's 2003 Current
Bass Pro Shops 2015 Current
Major League Baseball 2015 Current
Texas Lottery 2008 Current

Founded in 1998, LatinWorks is a Cultural Branding agency at the forefront of America’s cultural transformation. A three-time Ad Age “Multicultural Agency of the Year” and two-time recipient of Ad Age’s “Agency A-List” award, LatinWorks has a legacy of multicultural excellence and world-class creativity. Comprised of 150 diverse and forward-thinking people from all over the world, LatinWorks is based in Austin, Texas – at the forefront of technology, music, innovation and culture, which fuel our everyday inspiration. Our Mission is to lead brands as Chief Culture Officer. With a relentless focus on consumers, we live to anticipate cultural shifts and help brands to successfully navigate the ever-changing transcultural landscape. Our Vision is to become the agency best known for its unparalleled understanding of the new consumer universe and its ability to act on that understanding.

  • Christy Kranik

    SVP, Managing Director

  • Sergio Alcocer

    President & Chief Creative Officer

  • Alejandro Ruelas

    CMO & Managing Partner

  • Alejandro Ruelas

    CMO & Managing Partner

  • Manny Flores

    CEO & Managing Partner


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