Cadillac LYRIQ -- ScissorHandsFree



A human story and a product story, wrapped in an iconic piece of pop culture history, reimagined for modern life. ‘ScissorHands Free’ creates a next-generation chapter out of the beloved film ‘Edward Scissorhands,’ introducing the new but recognizable character, Edgar, as he struggles through different challenges and pushes forward in search of freedom—his story intersecting with the ultimate solution: Cadillac LYRIQ’s hands-free SUPER CRUISE technology. The brand and character intersect in the most unexpected of ways, ultimately ending with a moment of surprise and delight that makes the experience undeniably special.