Campbell's — Snowbuddy

Campbell's Soup Company


“Snowbuddy” harkens back to the beloved original Campbell’s Snowman spot from 1993 and showcases the best parts of a snow day—working up a chill outside to warm up with friends afterwards. Created in partnership with Psyop along with Squeak E. Clean Studios, “Snowbuddy” tells the story of a little girl pulling a snowman through the snow in the hopes of bringing joy to her friend who is stuck inside.