Kraft Country Time Lemonade- Littlest Bailout

Kraft Heinz

Case Study

Two years ago, we created the Country Time Legal-Ade team when we got wind of the fact that authorities were shutting down children’s lemonade stands across the country for not having proper permits. This past year, lemonade stands faced an even more daunting challenge: COVID. So, we introduced the “Littlest Bailout” — stimulus checks for our budding entrepreneurs, which they could donate to their communities and put a little bit of juice back into local economies.