In a world where people are always on, sometimes a moment to recharge is all you want. Coors Light, “Made to Chill,” taps into this simple truth, bringing consumers moments they can identify with.
Whether it’s adding to the refreshment of your shower by drinking a cold one, or kicking off your shoes—and bra—and grabbing a beer when you get home from work, the five new spots position Coors Light as the official beer of doing what you want to do, right when you want to do it.
The creative work unites the cold refreshment of Coors Light with a cultural tension of our times that speaks directly to younger adults, helping define a taste profile for an entirely new generation.
Made to Chill, Coors Light Is the Official Beer of Taking Moments to Recharge