Serta — Baby Coupon

Serta

Creative

This Mother’s Day, Serta and Leo Burnett took an Acts-not-Ads approach with “Baby Coupon.” For two weeks this May, people who need rest and comfort can bring their “coupon” into a Serta store to receive an exclusive discount on a new comfortable mattress during the Your Baby is Your Coupon Sale. For once, babies can help their moms get better sleep.

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