Work that works: The NAFEM Show and LoSasso

Case Study

  • Digital
  • Brand Strategy
  • Integrated Marketing
  • leadgen
  • lead nurture programs
  • trade marketing

NAFEM called on LoSasso for a revamped trade show marketing strategy, new creative and strong focus on digital promotion. The main goal was to build better awareness and engagement among various audience segments with more relevant, targeted communications—thus driving registration and higher attendee satisfaction.