When it comes to holidays, tailgates and parties, it’s easy to just grab a six-pack and be on your way. How could Brown-Forman break the tunnel vision? We helped the legendary makers of Jack Daniel’s create special recipes for special occasions, to help people think twice about how they celebrate. Using data to target the right people at the right moments in social, we served up appealing imagery and simple ways to mix it up.
See more at https://www.luckie.com/work/social-recipes-for-social-drinking/
Brown-Forman | Social Recipes for Social Drinking