Little Debbie | Moms of 7 a.m.

Little Debbie Snacks


Mornings are anything but perfect. That’s what the data and an interactive focus group of over 100 moms showed us. So to relaunch Little Debbie Mini Muffins, we captured the beautiful chaos of real American moms getting everyone up, ready and off to school. The fully integrated campaign features long-form video, targeted cable, influencer marketing and an ever-evolving digital and social media push to keep this very real conversation about moms and mornings engaging.