Little Debbie | The Kid in You

McKee Foods Corporation


Adults are trained to eat differently than they did when they were younger. But there’s a kid in all of us who still craves the delicious treats from our childhood. This multichannel effort introduces people to that kid inside of them – whose very personal pitch is hard to ignore. So far, the campaign has helped generate a massive 7% lift in sales and an unquantifiable amount of nostalgia for wardrobes past.

See more at h