Regions Bank | Some Things Are Bigger Than Banking

Regions Financial Corporation


People have more access to banking tools and resources than ever before, yet money management is still one of the most common stressors in our lives. Part of the problem is that most banks talk about money rationally, yet our relationships with money are mostly emotional. It’s distancing language that prevents the industry from being a part of the solution. We helped Regions get real about the role it plays in people’s lives by introducing a brand platform that shows how Regions focuses on the person behind the money and all the things, large or small, that customers consider bigger than banking. After all, a savings account isn’t just a savings account. It’s a wedding or a college education. Or sometimes just a way to make the little things happen — like Taco Tuesday.
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