Right before Regions launched a beautiful new campaign platform called Brave the Beginning, they had to hit pause and address the pandemic. Our challenge was to shoot new prequel spots in a Covid world – with the same high production value as that original campaign. With a director in San Francisco, talent and production in Austin and the agency and client in Birmingham, we braved a new beginning of our own – turning around two powerful, story-driven spots, from concept to broadcast, in less than a month.
See more work at https://www.luckie.com/work/brave-the-beginning/
Regions | Refi, Brave the Beginning
Regions Financial Corporation