Regions | Refi, Brave the Beginning

Regions Financial Corporation


Right before Regions launched a beautiful new campaign platform called Brave the Beginning, they had to hit pause and address the pandemic. Our challenge was to shoot new prequel spots in a Covid world – with the same high production value as that original campaign. With a director in San Francisco, talent and production in Austin and the agency and client in Birmingham, we braved a new beginning of our own – turning around two powerful, story-driven spots, from concept to broadcast, in less than a month.

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