In a world where people were calling into question the mechanics and safety of football as a game, Schutt needed help. Despite its long history of scientific advances in player safety and performance, the brand was losing market share to more modern-feeling brands like Nike, Under Armour and Riddell. It was time for an update and a new brand purpose-driven by relentless dedication to the player.
Learn more at https://www.luckie.com/work/the-science-of-domination/
Schutt Sports | The Science of Domination