MARC USA is seeking to help Chicago homeless this holiday season with its pro bono advocacy campaign that raises awareness and urges financial support for the Chicago Coalition for the Homeless.
Homeownership rate for Americans increased in Q2, and the rate for the under-35 age group grew more than any other, but these new homeowners aren’t turning to big box home improvement stores to make their dreams come true. Instead they’re getting inspiration and advice online from social communities, blogs and YouTube — only turning to retailers as a last, and often frustrating, step to get the tools and products they need. Wonder what’s really driving Millennials when it comes to DIY and what the experience actually means to them? Analysis of hundreds of thousands of online posts revealed the answers as well as four surefire ways to build brand relevance and get them in the door happily and often.
MARC USA, 09/07/2017
MARC USA has appointed media agency veteran Dave Buklarewicz to the newly created position of EVP/Executive Media Director. The ad shop is doubling down on media capabilities to tap what it believes is a great growth opportunity.
Fewer than half of today's kids live in traditional families, but that's what we still see in a preponderance of advertising today. Millennial Moms want to see families that look like theirs and the society in which their kids are growing up. We've created a quick user guide to identify four watch-outs for brands looking to resonate with Millennial Moms.
MARC USA, 06/01/2017
Middle-aged women have more money than any other generation to spend on clothes. They appreciate quality and are willing to pay for it. Yet, women's spending on clothes peaks at 44 and falls off steadily from there. Why? We think it's because too many brands don't understand what they really want and aren't meeting their needs. Our proprietary Visualizer™ brand therapy tool unlocked some reasons for this disconnect. Here are three key ways to motivate middle-aged women to shop more for clothes and enjoy doing it.
MARC USA, 03/21/2017
|Client||Start Year||End Year|
|Chicago Coalition for the Homeless||2017||Current|
|Rite Aid Corporation||1995||Current|
|Ruby Tuesday Restaurants||2016||Current|
|True Value Hardware||1983||2017|
|Eclair Naturals Skincare||2016||Current|
|Carle Foundation Hospital||2011||Current|
MARC USA is a national full-service integrated marketing communications agency and with offices in Boston, Chicago, Miami and Pittsburgh, it is one of the largest privately-held agencies in the country. We’re experts in the emerging field of Decision Science. Understanding and leveraging how people make decisions is at the heart of our success. It’s our unique point of difference and how we jump-start our clients’ brands to drive them ahead of their competition. We dig for unconscious insights most other marketers miss, finding the real reasons to choose a brand and matching these insights with rigorous data analytics. But insights aren’t the end game. They’re the fuel that lights up our ideas and creates integrated brand experiences — adding value to our targets’ lives and driving fast, sustainable business results.
RADICAL INSIGHTS — INCITING POWERFUL REACTIONS
President & CEO
President, MARC USA Chicago
President, Boston & MARC USA | Results: Digital