Cheerios - "Good Goes 'Round" Buffalo Takeover

General Mills

Case Study

Buffalo was recently named America’s Friendliest City. And that was something Cheerios thought was worth celebrating. So we decided to pay it back to the citizens of Buffalo by canvasing the city with random acts of good – from free parking to delicious breakfast donuts topped with Cheerios to a $10,000 donation for families in need. In just 22 days from concept to delivery, we took over the town of Buffalo, New York, activating good and propelling positivity on behalf of Cheerios.