Gushers: Bait

General Mills

Creative

For Gushers, we were challenged to resonate with teens. And what better way to connect with them than showing up in a platform they love, with content they will love because it feels like something they would have made themselves. Our hilariously bite-sized TikTok videos got over 600K views and 38K likes in the first couple hours of posting, and over ​4MM views within a few weeks.

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