The Taste You Can Hear

General Mills

Creative

The idea is a taste you literally can hear. That was the goal of the sensory-driven ASMR spot created to launch new Nature Valley Wafer Bars. Utilizing the power of ASMR, the :30 cross-platform video allows the ingredients to take center stage through a rhythmic cadence of crisp wafer snaps, smooth peanut butter and indulgent chocolate.

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