One day after adding Jet.com's $80 million media business, Maxus has notched another victory, confirming that it has retained Church & Dwight's U.S. assignment following a review that began in the fall. Maxus has worked on the Church & Dwight account for more than a decade. The client's spending on U.S. ads approaches $400 million annually.
|Client||Start Year||End Year|
|T. Rowe Price||2009||Current|
|Isle of Capri Casinos||2015||Current|
|Isle of Capris Casinos||2015||Current|
|Illinois Office of Tourism||2009||Current|
At Maxus, we believe that marketing is about one thing: growth. We exist to help brands grow through excellent media communications thinking. Thinking that leans into the changing technological and cultural environment.
We know that data shows us the way, and imagination works. Imagination makes creativity. And creativity helps businesses grow (a data-proven fact). We want Maxus to be the first place a progressive client will come to look for insight and data-driven creativity. We obsess about driving Creativity with Purpose.
With technology, data and culture colliding, all of the time, the thing that drives us, and our clients, is our philosophy of Lean into Change. Change is the only constant in the marketing equation. Therefore, we believe in creating impact, not [just] buying audience.
We are a media agency that thinks and acts horizontally, not vertically [like most do]. Born in the digital age. We are an agency designed around the idea, not [just] the media. And ideas flow best across, not up and down. We design epic brand stories, beautifully packaged. And we execute these stories and ideas, flawlessly - thinking AND doing [and making stuff where it doesn’t exist]. Innovation is a mindset for us, not a discipline.
Chief Executive Officer, Maxus Global
Chief Client Officer, Maxus- Americas
Chief Digital Officer, Maxus- Americas
Chief Planning Officer, Maxus- Americas
Chief Executive Officer, Maxus- Americas