For the first nine years, Panera did not advertise, relying on word-of-mouth as their de facto marketing. But in their increasingly mature QSR markets, Panera was forced to look for a new source of growth.Maxus has helped Panera advertise successfully, however in 2014 Panera started losing ground to the increasing competition. We devised a moble-centric media plan to reinvigorate current customer's love to Panera and entice new customers to try Panera. The results were astounding.
Panera "What's your favorite?"