Client Start Year End Year
Reckitt Benckiser 2012 Current
Google 2010 2011
Pernod Ricard 2012 Current
United States Olympic Committee (USOC) 2012 Current
Ugg Australia 2010 Current

Brands are waging a battle against complexity. And there is only one way forward. Simplicity. We were founded on the belief that complex tools should only be used in service of creating beautifully simple things. And a conviction that it is better to do a few things brilliantly rather than many things adequately. The New York agency launched spring 2012 & currently has a staff of 40 with a fully integrated offering. Clients include Reckitt Benckiser, PernodRicard, USOC & Ugg among others. Its three principals (CEO Jeff Brooks, CCO Pierre Lipton, & CSO Sveta Doucet) were raised at traditional agencies, developing business-building campaigns for brands including P&G, AT&T, Coke, Citibank and HBO. Each then migrated to lead pure digital agencies, where they were at the forefront of innovative digital, social and mobile campaigns for clients including Microsoft, YouTube, GE, Volvo and Bacardi. They left all of this behind to build the flagship US office for the largest independent agency n

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