This holiday season, GameStop needed to give people a reason to come into stores beyond new releases. The thing is, buying a gift for a gamer doesn’t mean you are a gamer. And talking to non-gamer game-givers about the thrill of the game didn’t make sense. How would they know it was even the right game to give? We captured the glee of giving the perfect gift, by taking the guess-work out of game-giving.
Gamestop Holiday "Angel"