How do you announce that Lyft is coming to a city that just seems perfect for Lyft? Well, you take all the things that Vancouver is famous for, like its activities, weather and food, and just show them through the Lyft lens. By embracing fun and emphasizing how Lyft helps people get the most out of their city, we were able to differentiate it from other ridesharing apps. After all, first and foremost, Lyft is a vehicle (or vehicles) for having a good time. And now it’s even easier to have a good time in Vancouver.
Lyft Vancouver Launch Video: "Beer Coffee"