When we set out to design YETI’s flagship retail store, we said, let’s not build a retail store. Let’s tell a story. The result is a store that’s not really a store. A communal gathering space that features a bar, a bear, a stage, a string of tarpons, and a set of Evan Voyle’s custom neons. A place for kindred spirits to hang out, enjoy a beer, listen to music, watch a film or learn from a pro. And most of all, a place that would inspire more people to go out and experience the wild.
YETI Flagship Case Study