JCPenney takes the stand that your measurements aren't a measure of your worth with its defiant new campaign from mcgarrybowen, themed #HereIAm.
Do you ever feel like an Olympic track star while trying to navigate the maze that is the airport check-in experience? United Airlines feels your pain. The 2016 Summer Olympics begin next month in Rio de Janeiro, and this week United debuted its first related ad as the official airline of Team USA.
The United States Tennis Association lured tourists and locals to Times Square for a digital takeover to promote the U.S. Open.
The New York Times, 08/25/2016
Dentsu has agreed to acquire Bangalore, India-based ad agency Happy Creative Services. Following the acquisition, Happy Creative will become part of mcgarrybowen, one of Dentsu's ten global network brands, and will be rebranded "Happy mcgarrybowen."
Media Post, 10/11/2016
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We never forget that a great idea is best brought to life through powerful storytelling. We take complex issues and a multi-tiered set of constituencies and tell a simple, emotionally persuasive story based on a shared set of core beliefs and values. Through these beliefs and values we take brands and elevate them into icons. Our goal is to always create the icons of the categories in which we work. This is why some of the world’s most recognized companies call mcgarrybowen their agency home.
Creatively, we are best known for Big Organizing Ideas. Born from core human emotional truths, these ideas are powerful enough to transform both the brand and the business. We do not believe in creativity for creativity’s sake. Ever. For us, the greatness of an idea is in its ability to deliver the results our clients want and need.
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