Hershey makes Big Game debut to raise awareness about little-known offering (that also happens to be CEO's favorite). And it's this week's "Editor's Choice."
Ad Age, 01/30/2020
Ida Rezvani, President of mcgarrybowen New York was one of four agency leaders who made it clear that unfair payment terms have to come to an end at Campaign's latest breakfast briefing event, sponsored by VMLY&R.. From Campaign US
"Clients deserve better." mcgarrybowen was founded on this belief 17 years ago and it's still why we exist today.
We are a group of eclectic individuals on a relentless pursuit to push the limits on creativity and ultimately drive business results in partnership with our clients. The very soul of our agency can be described as Gracious and Tenacious. Gracious with our time, our collaboration and with one another. Tenacious in that we are always pushing ourselves, our clients and our ideas to be the best they can be.
We believe that in order for work to be successful in today’s marketing landscape, it needs to break through culture and resonate with consumers, thus our creative philosophy – work that wins in the world. That being said, we aren't creative for the sake of creativity. We use creativity to solve business problems and to drive business results. By imbuing the creative process with data and ensuring that we’re delivering the right message, to the right person, at the right time, in the right place, we take the guesswork out of winning. After all, if the work doesn’t work, then what’s really the point?