mcgarrybowen's latest work for Marriott is about pursuing passion, not climbing a ladder.
mcgarrybowen was named Agency of the Year at the Chicago Ad Fed's Addy Awards. The ad agency's work for Oscar Mayer hot dogs was particularly popular with Addy judges this year.
Chicago Business Journal, 04/16/2018
American Express is introducing its first global campaign platform with a new tagline in the first work for the brand from mcgarrybowen.
Ad Age, 04/09/2018
|Client||Start Year||End Year|
|The Clorox Company||2016||Current|
|United States Tennis Association||2013||Current|
|Blue Cross Blue Shield||2012||Current|
We never forget that a great idea is best brought to life through powerful storytelling. We take complex issues and a multi-tiered set of constituencies and tell a simple, emotionally persuasive story based on a shared set of core beliefs and values. Through these beliefs and values we take brands and elevate them into icons. Our goal is to always create the icons of the categories in which we work. This is why some of the world’s most recognized companies call mcgarrybowen their agency home.
Creatively, we are best known for Big Organizing Ideas. Born from core human emotional truths, these ideas are powerful enough to transform both the brand and the business. We do not believe in creativity for creativity’s sake. Ever. For us, the greatness of an idea is in its ability to deliver the results our clients want and need.
Founder, Chairman, and Chief Creative Officer
U.S. Chief Executive Officer
Global Chief Strategy Officer
U.S. Chief Creative Officer
President, mcgarrybowen Chicago
Chief Creative Officer, mcgarrybowen Chicago