Jennifer Zimmerman, Global Chief Strategy Officer at mcgarrybowen, takes to the stage in Cannes, to explain how creative agencies need to work with their partners to bring ideas to life
As the US Open rides through the exciting semi-finals in preparation for the finals this weekend, a campaign by mcgarrybowen for the US Tennis Association (USTA) reminds people of the history and the glory of the New York tournament over the last 50 years.
The Drum, 09/07/2018
The industry veteran hails from Droga and now completes the leadership team for McGarryBowen New York.. From Campaign US
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We never forget that a great idea is best brought to life through powerful storytelling. We take complex issues and a multi-tiered set of constituencies and tell a simple, emotionally persuasive story based on a shared set of core beliefs and values. Through these beliefs and values we take brands and elevate them into icons. Our goal is to always create the icons of the categories in which we work. This is why some of the world’s most recognized companies call mcgarrybowen their agency home.
Creatively, we are best known for Big Organizing Ideas. Born from core human emotional truths, these ideas are powerful enough to transform both the brand and the business. We do not believe in creativity for creativity’s sake. Ever. For us, the greatness of an idea is in its ability to deliver the results our clients want and need.
Founder, Chairman, and Chief Creative Officer
U.S. Chief Executive Officer
Global Chief Strategy Officer
U.S. Chief Creative Officer
President, mcgarrybowen Chicago
Chief Creative Officer, mcgarrybowen Chicago