McGarryBowen has appointed Patrick Lafferty as U.S. President, where he will focus on further accelerating the momentum of the agency’s recent new business success and excellent creative performance. Pat will oversee all U.S. agency operations for mcgarrybowen’s offices in New York, Chicago, and San Francisco.
Ad Age, 03/07/2018
mcgarrybowen worked with Intel to show the power of their VR technology. The 2018 Olympics were an international affair for the Brandt family of Minnesota. Hannah Brandt helped Team USA to the gold medal, while her adopted sister Marissa, who was born in South Korea, represented the unified Korean team. Dana Jacobson reports.
CBS News, 03/23/2018
Mcgarrybowen Helps United Airlines to Salute the Winter Olympians, and Its Own Employees, as Superheroes in New Ads
|Client||Start Year||End Year|
|The Clorox Company||2016||Current|
|United States Tennis Association||2013||Current|
We never forget that a great idea is best brought to life through powerful storytelling. We take complex issues and a multi-tiered set of constituencies and tell a simple, emotionally persuasive story based on a shared set of core beliefs and values. Through these beliefs and values we take brands and elevate them into icons. Our goal is to always create the icons of the categories in which we work. This is why some of the world’s most recognized companies call mcgarrybowen their agency home.
Creatively, we are best known for Big Organizing Ideas. Born from core human emotional truths, these ideas are powerful enough to transform both the brand and the business. We do not believe in creativity for creativity’s sake. Ever. For us, the greatness of an idea is in its ability to deliver the results our clients want and need.
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U.S. Chief Creative Officer
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Chief Creative Officer, mcgarrybowen Chicago