Crayola Characters



  • TV/Video

We partnered with Crayola to bring their 131-year-old
iconic product to life with the brand’s first-ever animated
characters. We developed four new spokescrayons with
fun and relatable personalities to showcase the magic of
Crayola. Goldenrod, Denim, Scarlet, and Asparagus (left to
right above) feature distinct personality traits and made
their grand debut earlier this year.

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