Fiat: The Maze

Fiat-Chrysler Automobiles


  • TV/Video

Tasked with demonstrating the best attributes of the Fiat 500, we set out to develop a concept that not only clearly explained these benefits but also didn't blend in with the traditional functional car advertising. So we created the “Maze” spot which features easily-recognizable imagery with the added comedic twist of an unexpected ending, all designed to drive home this core message that “Smaller is Smarter.”

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