The Good News America campaign by mcgarrybowen asks you make a discovery--to think of Hidden Valley® Ranch as more than just a dressing.
The integrated marketing campaign introduces the new Hidden Valley® Original Ranch® Seasoning Shaker as the perfect way to measure or shake to add an exciting twist of flavor to your next meal.
The cheeky campaign anthem tells America that Hidden Valley® Original Ranch® Seasoning provides a Big Flavor Delivery. Or more simply put, a BFD. The campaign becomes a rallying cry for the ranch lovers of the world to add a little (or a lot!) to add a Big Flavor Delivery of the Ranch flavor they love in any food they are making.
That is a BFD.
Hidden Valley Ranch is a BFD (Big Flavor Delivery)
The Clorox Company