Burt’s Bees is introducing their biggest product launch in history – new Burt’s Bees® Beauty - a full line of high-performance cosmetics made with natural ingredients. Burt's new creative AOR mcgarrybowen’s ‘I AM NOT SYNTHETIC’ campaign boldly announces the brand’s entry into the beauty category. The campaign anthem is a declaration of the beautiful multi-faceted nature of women and the powerful natural ingredients used in the products. In a category ripe with unrealistic standards, the campaign encourages women to embrace their genuine beauty—and think carefully about the products they’re using to look and feel their natural best. Because women are a million different, beautiful things. But the one thing they are not is synthetic.
I Am Not Synthetic