Intel Phelps Face

Creative

  • TV/Video

During the Rio Olympics, the #PhelpsFace meme, born
from Michael Phelps' scowling reaction to a rival’s pre-race
shadowboxing routing, took social media by storm. So, we
brought back this viral meme in new spots starring
spokesperson Jim Parsons. These spots emphasize the
speed of Intel's technology, while appealing to our
audience with a fresh, social media impression.

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