LeBron's Holiday Future | Intel

Intel

Creative

  • #mcgarrybowen,

When you give Intel, you’re giving a whole lot more than a computer: You’re giving a key that unlocks the hottest gadgets of the holiday season. That’s because there’s only one chip powerful enough to propel the experiences your loved ones want—the new Intel 8th Gen processor. So, in this, Intel’s first holiday campaign, the message is clear--give Intel this holiday season and what your family will GET is amazing.

The creative features Intel Spokesperson Jim Parsons as the Ghost of Christmas Future taking legendary basketball superstar LeBron James on a journey to the future where he sees a world without Intel. While the two look through window form the outside, he sees his children opening up their high-tech Christmas gifts—but they are not having an amazing experience because they have old, slow computers--the gifts as virtually useless without Intel. LeBron clearly gets the message that there is only one way to make this holiday season amazing and that is to give Intel.

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