Triscuit Case Study: Made For More

Case Study

Triscuit, a 112-year-old cracker iconic brand owned by Mondelez, was losing relevance in a declining category. Instead of choose Triscuit, consumers were opting for newer, more exciting options. Triscuit was seen as just a plain unflavored cracker – uninteresting and boring. So, we had to provoke a re-feel, as much as a re- think, to incite consumers to re-imagine what Triscuit could be.

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