USTA: "You In?"

Creative

  • TV/Video

The USTA’s latest US Open campaign titled “You In?” expresses the excitement that fans can experience both on and off the courts. It showcases the world-class players fans get to see along with the world-class entertainment experience that the US Open offers. The new campaign also coincides with vast new improvements made this year at the US Open grounds, which include a new state of the art retractable roof over Arthur Ashe Stadium, a new Grand Stand and new shopping and dining options. The integrated campaign created by mcgarrybowen Chicago, is highlighted by a Times Square “Selfie” takeover where fans in Times Square can have their photos taken and then posted on the big screens declaring that they are “In” for the 2016 Open.

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