The USTA’s latest US Open campaign titled “You In?” expresses the excitement that fans can experience both on and off the courts. It showcases the world-class players fans get to see along with the world-class entertainment experience that the US Open offers. The new campaign also coincides with vast new improvements made this year at the US Open grounds, which include a new state of the art retractable roof over Arthur Ashe Stadium, a new Grand Stand and new shopping and dining options. The integrated campaign created by mcgarrybowen Chicago, is highlighted by a Times Square “Selfie” takeover where fans in Times Square can have their photos taken and then posted on the big screens declaring that they are “In” for the 2016 Open.
USTA: "You In?"