Case Study

After decades of fans showing their love for Whataburger, the brand wanted to give them something big in return.

On the international holiday for love, we gave hundreds of Whataburger’s most loyal fans dream weddings in their dream location: their hometown Whataburger.

We started by proposing to our fans. Within a few days, we had 3,875 couples ready to say “I do.” And after a painstaking process of narrowing down the list to six lucky couples, we got busy crafting every little detail of the day.