Be Celebrated

Blacture

Creative

BE CELEBRATED

Pras — rapper, Grammy winner, actor and filmmaker — is on a mission to give black culture something he believes is missing: a place to be heard, to be celebrated, to be empowered.

His first move? A Super Bowl spot.

The spot was created as a collaboration between Pras, Director Antoine Fuqua (“Training Day,” “Southpaw”), ad agency McKinney and purpose-driven shop Leijas.

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