Dare To Be Devoted

Jared - The Galleria of Jewelry

Creative

Our challenge: Update Jared from top to bottom, making it more modern, more premium and more forward-thinking.

We dug in and discovered that, contrary to popular stereotypes, millennials actually value commitment MORE than previous generations. They’re putting it off not because they don’t want to commit, but because they don’t want to get it wrong.

So our campaign became a call to arms, challenging everyone to “dare to be devoted” and celebrating devotion in all its forms. We paired the work with a completely new brand identity that informed communications at every touch point.

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